Tony Rome
Chief Channel Officer
ecoATM Gazelle
For more than 2 decades, Tony Rome has been an innovative entrepreneur in the areas of marketing partnerships, business development, and digital monetization. Having represented some of the world's best professional athletes, artists, entertainment properties, and media companies, Tony is a trusted and go-to revenue growth expert. Over his 20 year career, Tony has represented over 100 clients and negotiated in excess of $50 million in partnership deals.
During the late 1990s and early 2000s, Tony led the sponsorship sales efforts for the Sinbad Soul Music Festival, the record breaking Kings of Comedy tour, the Soul Beach Music Festival, and the concert tours of Mary J Blige, Maxwell, and Kirk Franklin. Tony's innovative approach to marketing partnerships resulted in record breaking sponsorship deals for each client. To this day, his $3 million sponsorship deal for the Kings Of Comedy Tour is one of the largest comedy tour deals in history.
Tony disrupted the music marketing landscape in 2005, when he, and his team, created a sustainable model for music artists to monetize their lyrics. His work with McDonald's, Lincoln, and Ford of Canada, laid the groundwork for today's 360 degree music partnerships between artists and brands. Tony expertise also extended beyond the music industry. He negotiated marketing partnerships for Kevin Hart and Sanaa Lathan with Walmart.
As brands searched for vibrant and robust digital solutions, Tony partnered with Codeblack Entertainment to launch Codeblack Digital. The network's portfolio of social media pages across Facebook, Instagram, and Twitter reached more than 25 million people monthly. Since starting Codeblack Digital in 2015, Tony has negotiated amplification and custom content deals with Universal Pictures, Netflix, Verizon, TVOne, Walmart, Buick, NBC Domestic Distribution and others. .
Tony currently serves as Chief Channel Officer for ecoATM Gazelle, a high growth technology company based in San Diego. ecoATM Gazelle is a leader in the mobile device trade-in industry, with a network of over 4,500 automated kiosks across the US and Europe. Tony is responsible for leading multi-functional teams committed to driving greater awareness of ecoATM Gazelle, and the growth of the company’s North American kiosk network.
Tony holds both a BBA and MBA, from the Ross School of Business at the University of Michigan. His passions include spending time with family, Jazz music, and running an occasional marathon.
During the late 1990s and early 2000s, Tony led the sponsorship sales efforts for the Sinbad Soul Music Festival, the record breaking Kings of Comedy tour, the Soul Beach Music Festival, and the concert tours of Mary J Blige, Maxwell, and Kirk Franklin. Tony's innovative approach to marketing partnerships resulted in record breaking sponsorship deals for each client. To this day, his $3 million sponsorship deal for the Kings Of Comedy Tour is one of the largest comedy tour deals in history.
Tony disrupted the music marketing landscape in 2005, when he, and his team, created a sustainable model for music artists to monetize their lyrics. His work with McDonald's, Lincoln, and Ford of Canada, laid the groundwork for today's 360 degree music partnerships between artists and brands. Tony expertise also extended beyond the music industry. He negotiated marketing partnerships for Kevin Hart and Sanaa Lathan with Walmart.
As brands searched for vibrant and robust digital solutions, Tony partnered with Codeblack Entertainment to launch Codeblack Digital. The network's portfolio of social media pages across Facebook, Instagram, and Twitter reached more than 25 million people monthly. Since starting Codeblack Digital in 2015, Tony has negotiated amplification and custom content deals with Universal Pictures, Netflix, Verizon, TVOne, Walmart, Buick, NBC Domestic Distribution and others. .
Tony currently serves as Chief Channel Officer for ecoATM Gazelle, a high growth technology company based in San Diego. ecoATM Gazelle is a leader in the mobile device trade-in industry, with a network of over 4,500 automated kiosks across the US and Europe. Tony is responsible for leading multi-functional teams committed to driving greater awareness of ecoATM Gazelle, and the growth of the company’s North American kiosk network.
Tony holds both a BBA and MBA, from the Ross School of Business at the University of Michigan. His passions include spending time with family, Jazz music, and running an occasional marathon.