Pete Pedersen is Vice President, Marketing & Communications at Sonos. In this role, Pedersen drives business value through brand-building and reputation-enhancing campaigns spanning advertising, PR, digital marketing, retail and brand activation. He’s part of the team that took Sonos from a privately held start-up to a growing public company whose beloved products are enjoyed in more than 10 million homes around the world.

Before joining Sonos, Pedersen led Grayling, a marketing services firm with 54 offices around the world. During his tenure he focused on digital transformation with an emphasis on data-driven insights.

Prior to Grayling, Pedersen served as chair of Edelman’s global technology practice, serving clients including Microsoft, Juniper Networks, HP, Adobe, Samsung, SAP, Symantec and countless other blue-chip technology innovators. Pedersen built and led the industry’s first Data Security & Privacy practice at the intersection of cloud, mobility and social media. In this role, he helped clients navigate complex privacy matters including regulatory compliance, corporate reputation and consumer education.
Before taking the reins of Edelman’s technology practice, Pedersen led the firm’s worldwide Microsoft engagement. He was responsible for consumer marketing, corporate reputation, public affairs, technology, crisis communications, and event marketing. Notable assignments include the launches of Xbox Live, Xbox 360, Windows Vista, and Office 2007.
Pedersen graduated Cum Laude from the University of Washington with a B.A. in Communications. He happily lives in Seattle, one of the best cities in the world.