Scott Rosenberg,
SVP & General Manager, Platform Business
Roku
Scott Rosenberg is Senior Vice President of Roku and serves as General Manager of the company’s Platform Business overseeing global channel distribution, advertising, and The Roku Channel. As GM of Roku’s Platform business, Scott and his team have helped spearhead Roku’s incredible revenue and profit growth, as Roku became the #1 streaming platform in the United States. The platform business today represents more than 2/3rds of the company’s revenue. He joined the company in 2012, played a key role in the company’s 2017 IPO, and is an executive officer reporting to the CEO.
Roku’s advertising business is a central driver of its rapid revenue growth. In 2013, Scott led the creation of the ad business, setting multiple industry precedents for how streaming ads would be bought, targeted and measured. Today, Roku’s ad business serves 90% of AdAge 200 brands. Scott’s team also includes The Roku Channel, the preeminent channel for premium and free content on the Roku Platform, reaching tens of millions of viewers with more than 100,000 free and premium movies and programs. Scott’s team also oversees the distribution and promotion of all channels on the Roku platform, from Netflix, Disney and Hulu to thousands of small, self-published apps.
Scott came to Roku in 2012 after a career leading innovative companies and products in emerging media and digital advertising. He previously co-founded and served as CEO of Umami Co, a companion TV mobile application company; led advertising at Rovi Corporation; and led product for BlackArrow, Inc., a TV ad serving company. Earlier in his career Scott held product and engineering roles focused on advertising and video technologies at Replay TV, Analog Devices and Intel Corporation.
Scott is an in-demand media commentator on the future of television and consumer engagement and has appeared in The Wall Street Journal, The New York Times, Forbes, AdWeek and AdAge. He speaks regularly at conferences including Advertising Week, IAB Digital Newfronts and SXSW. Scott holds a bachelor’s degree in Computer Science from Princeton University, a master’s degree in Electrical Engineering and Computer Science from the Massachusetts Institute of Technology, an M.B.A. from the Sloan School at MIT and was a Fulbright Fellow to Japan.
Roku’s advertising business is a central driver of its rapid revenue growth. In 2013, Scott led the creation of the ad business, setting multiple industry precedents for how streaming ads would be bought, targeted and measured. Today, Roku’s ad business serves 90% of AdAge 200 brands. Scott’s team also includes The Roku Channel, the preeminent channel for premium and free content on the Roku Platform, reaching tens of millions of viewers with more than 100,000 free and premium movies and programs. Scott’s team also oversees the distribution and promotion of all channels on the Roku platform, from Netflix, Disney and Hulu to thousands of small, self-published apps.
Scott came to Roku in 2012 after a career leading innovative companies and products in emerging media and digital advertising. He previously co-founded and served as CEO of Umami Co, a companion TV mobile application company; led advertising at Rovi Corporation; and led product for BlackArrow, Inc., a TV ad serving company. Earlier in his career Scott held product and engineering roles focused on advertising and video technologies at Replay TV, Analog Devices and Intel Corporation.
Scott is an in-demand media commentator on the future of television and consumer engagement and has appeared in The Wall Street Journal, The New York Times, Forbes, AdWeek and AdAge. He speaks regularly at conferences including Advertising Week, IAB Digital Newfronts and SXSW. Scott holds a bachelor’s degree in Computer Science from Princeton University, a master’s degree in Electrical Engineering and Computer Science from the Massachusetts Institute of Technology, an M.B.A. from the Sloan School at MIT and was a Fulbright Fellow to Japan.