Kevin McGurn,
Kevin McGurn,
President of Sales and Distribution,
Vevo
Kevin McGurn, President of Sales and Distribution, Vevo: Based in New York, Kevin McGurn is President of Sales and Distribution at Vevo, where he is responsible for operationalizing and maximizing revenue for all company partnerships including but not limited to Vevo’s YouTube presence. His areas of expertise include: the evolution of television in the streaming era and corresponding shifts in consumer viewing habits; the development of a ubiquitous, multi-platform strategy to get in front of hard-to-reach audiences; the creation and monetization of premium video content; balancing scale, reach and brand safety; and the role of data and research in growing audiences/boosting engagement. Kevin joined Vevo from Fullscreen, where he served as Head of Sales for the company as well as Otter Media properties including Crunchyroll, Roster Teeth SoompiTV and VRV. Prior to Fullscreen, Kevin was Chief Revenue Officer of Shazam. He previously served as Senior Vice President of Sales at Hulu for nearly seven years, where he grew the sales team from zero to half a billion dollars in advertising revenue. Kevin has also held prior senior roles at NBC Universal and DoubleClick.