Boo Wong is Accenture Song's Managing Director, Global Leadership of Spatial Computing/XR and GenAI. A senior emerging technology and entertainment executive, she was formerly the Director of Live Entertainment for Unity Technologies and Global Director of Emerging Technology at The Mill, a Technicolor company. A strategic futurist thinker with exceptional tactical execution, Boo has a track record of leading global multifunctional and motivated teams forging industry-bending Emergent Technologies and Experience Design into new business lines and products for the most prominent companies and brands in the world. With a 20+ year history across media and entertainment, interactive and experience design, technology and marketing, she excels in building organizations fueled by innovation, speed and creativity. Boo is a frequent speaker and contributor to industry publications on the topics of innovation, entertainment, interactive and creative technologies, XR and the future of human interactions and marketing. She has judged leading industry festivals including the Producers Guild of America’s Innovation Award, Siggraph, Prix Ars Electronica, AICP Next Awards and the Brand Film Festival. Boo's work has earned accolades from a variety of awards including Cannes Lions, VES, D&AD, Broadcast Design, Siggraph, Clio, LIA, British Arrows, Ciclope, AICP, APA, BTA Craft, Andys, ADC, The One Show, Graphis, Webbys, Sundance, Oscars and Emmy Awards, as well as a personal distinction through the Advanced Imaging Society’s Distinguished Leadership Award.