Jeremy Helfand, Vice President and Head of Advertising Platforms, Hulu: Jeremy Helfand is the Vice President and Head of Advertising Platforms at Hulu where he is responsible for leading the company’s advertising strategy, ad product innovation, technology investments and partnerships, and the organization’s engineering operations. Jeremy brings over 20 years of wide-ranging experience across advertising, video and television. Prior to joining Hulu, Helfand served as Vice President of Adobe’s Primetime business unit and its Media & Entertainment vertical where he led the global business for the company’s video delivery, measurement and monetization solutions. During his tenure, Helfand launched Adobe’s multi-screen over-the-top platform and led the development of the technology that powers the industry’s largest multi-screen digital events including the Olympics, World Cup Soccer, and the NFL Super Bowl among others. He was also instrumental in the development of key partnerships across the video and TV industry. Previously, Helfand served as the CEO of Auditude (acquired by Adobe in 2011), a video ad management and monetization tech company. Helfand serves on the IAB Video Board of Directors, and as a Trustee of the Viewpoint School. Helfand graduated from Loyola University with a Bachelor of Business Administration.