Saul J. Berman, Ph.D. is Partner & Vice President, Chief Strategist and Global Salesforce Alliance Leader for IBM Consulting. In this role he works closely with senior executives of major corporations and Salesforce on strategic business issues. He leads a worldwide team of IBM consultants focused on delivering business value through platform-based transformation and industry reinvention. Dr. Berman was the previously the Digital Strategy Global Leader & Lead Strategy Partner for the Media and Entertainment Practice as well as a Global Strategy & Change Services Leader at IBM Global Business Services. Before joining IBM, Saul was the Global Strategic Change Leader at PwC Consulting. He was also previously with The Boston Consulting Group, a divisional Vice President with Broadway Department Stores and an Assistant Professor of Management at the University of Southern California. Dr. Dr. Berman holds a Ph.D. in Management and Information Systems and a MBA in Production Systems and Operations Research from the Graduate School of Business at Columbia University. He obtained a Bachelor of Science in Economics at The Wharton School, University of Pennsylvania. Dr. Berman was named as one of the Top 25 Consultants of 2005 by Consulting Magazine & Top 50 Marketing executives over 50 by Global CMO Magazine. He is also an editorial advisory board member for Strategy & Leadership Magazine. Additionally, Dr. Berman served as a board member of the USC Film School Entertainment Technology Center, and of the Southern California chapter of the Strategic Leadership Forum. He has also authored numerous books and publications including Not For Free: Revenue Strategies for a New World, published by Harvard Business Review Press, and the numerous IBM Institute for Business Value studies.